Brighton Fashion Week | Latest7 Column


Holly Would:

The catwalk season has officially ended and Brighton Fashion Week finishes it on a high. 

 I attended the Zeigeist catwalk show and showreel competition on October 16 and I was amazed at just how brilliant it was. 

 I’m totally in my element when fashion month begins and the Internet is flooded with pictures of models showcasing new trends from around the world. 

 Having recently attended London Fashion Week I knew that Brighton had a lot to live up to but clearly they weren’t worried. 

 All Saints Church in Hove was completely unrecognisable inside; it had been transformed into a runway complete with a bar and hundreds of people passionate about fashion. 

 I spoke to makeup artists, designers and students and their love of fashion was the one thing that they all had in common which made for an incredible atmosphere. 

 All of the designers adhered to a pledge of sustainability, which included using recycled goods or waste in their designs. 

 Each collection was very different; I personally liked the wintery blue/grey colours that both Isaac Raymond and Fanny Holst used in their collections. 

 Tracey Dockree’s collection was interesting and quite unusual; it featured many of the models with big padded hoods that made them look like they had square heads. 

 The show concluded with the collection by Hellavagirl, which was a creative (and bizarre) mix of elaborate costumes. 

 After this the Showreel Design Competition began, the theme was ‘Beauty from Waste’ and there was a promise of £1000 for the winner. 

 Recycled plastic, magazines, cigarette packets and even chicken skin were materials used in the designs. 

 Not only did the models showcase the fashion and art they were wearing but they performed. 

 Anne Sophie Cochevelou’s collection had one model handing the audience sections of yarn accross the runway so that the next model had to cut through it. 

 The winner of the prize, as judged by Jess Eaton, Cat Fletcher, Damian Santamaria and Laura Santamaria, was Afton Ayache. 

 The design was inspired by a story of selflessness and appreciation for what we have, waste was used to create the African prints. 

 The whole show was eccentric and unusual just like the city of Brighton so I loved it. 

CelebCity:

Spotted: Lottie Moss, model and sister of Kate Moss was spotted sitting in the front row of the Zeitgeist showcase. 
She was sat next to her mother, Inger Moss, and the event director Lizzy Bishop. 
Lottie told me that she was attending because her Inger had a few of her models walking in the show and she was there to support them. 

 Adele, who lives in Brighton, teased her fans with a snippet from her new album during the Xfactor advert break on the October 18. Her eagerly awaited album is not thought to be out until next month. Twitter went crazy after the 30-second clip of her distinctive voice aired. One fan tweeted: “I need the whole album, Adele. I need the whole album.”
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